Negative energy is sticky! One could argue that energetic cleansing is one of the most important things to do, and do regularly. This is especially true and important for those with abilities, such as empaths. It is fair to say, if you deal with the public; whether it's customer service, nursing, teaching, or in any other capacity... energetic cleansing should be a daily routine. This can be as simple as visualizing in the shower. It is also a great practice to have some "set it and forget it" cleansing items in place, because...well, life happens. The products in this line are formulated to assist in cleansing and releasing things that do not serve your higher purpose.